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How They Work Better Together: Lean UX, Agile Development and User-Centered Design by John Athayde Design has often been cut off from the development side of the house, creating static images that are then handed off to developers to build. Invariably, this waterfall approach leads to unhappy designers and frustrated programmers, and often a product that misses the mark. We'll study successes and failures from both consultancies (InfoEther, Hyphenated People, Meticulous) and product companies both large and small (LivingSocial, CargoSense). John Athayde is a designer and developer who spends a lot of time fighting bad coding practices in the Rails view layer. He is currently the VP of Design for CargoSense, a logistics product company. Prior to this he was the Lead for UI/UX and Front-end Development--Internal Apps at LivingSocial. Help us caption & translate this video! http://amara.org/v/FG00/
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In his presentation titled "How They Work Better Together: Lean UX, Agile Development and User-Centered Design," John Athayde discusses the integration of design and development practices to improve product outcomes. The focus is on overcoming the challenges posed by traditional waterfall approaches, which often lead to disconnects between designers and developers, resulting in unsatisfactory products. Athayde advocates for a blended strategy that combines Lean UX, Agile methodologies, and user-centered design principles, emphasizing collaborative processes and iterative development. Key Points Discussed: - **Experience Matters**: Athayde begins with the notion that every interaction is part of a user’s experience. He discusses the evolution of user experience (UX) and its relevance in product design, highlighting how past architectural failures, like the Iroquois theater fire, have shaped modern usability standards. - **Defining UX**: The video provides a definition of user experience, referencing standards from the International Organization for Standardization (ISO) and Jakob Nielsen’s five qualities of usability, including effectiveness and user satisfaction. - **Waterfall vs. Agile**: Athayde contrasts the waterfall model of project management, which separates phases of design and development, with Agile methodologies that encourage collaboration. He critiques the silo effect where designers and developers operate independently, stressing the need for teamwork. - **Lean UX Approach**: He introduces Lean UX as a solution that promotes design facilitation rather than a final product presentation. This method emphasizes rapid prototyping, user feedback, and collaborative workflows. - **Collaboration in Design**: Encourages breaking down silos within teams by integrating designers, developers, and product managers. Real-time design adjustments and shared responsibilities are vital to improving outcomes. - **Iterative Processes**: Athayde discusses the importance of continuous learning through user testing, prototyping, and validating ideas quickly rather than waiting until after full development. - **Case Studies**: Throughout the presentation, he shares his experiences working with companies like LivingSocial and CargoSense, illustrating how applying these principles led to better internal tools and user experiences. - **Quick Wins and User Feedback**: He emphasizes the significance of obtaining quick wins and utilizing user feedback to refine designs iteratively, ensuring that user needs are met effectively. In conclusion, Athayde calls for a shift in mindset among teams towards agility and collaboration, encouraging designers and developers to work together more closely to enhance the user experience and deliver successful products.
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