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In this engaging presentation from the Euruko 2023 conference, Miron Marczuk discusses strategies for safely splitting a multi-tenant application to accommodate growing business demands. The main theme revolves around the challenges and solutions of transitioning from a single-region to a multi-region setup, particularly in terms of data compliance and client preferences.

Key points discussed in the presentation include:

- **Introduction and Background**: Miron opens with gratitude towards the audience and acknowledges the importance of supporting the community in Ukraine. He introduces the idea of a multi-tenant application for SaaS and outlines the motivation for the discussion.
- **Case Study Example**: Miron provides a real-world example from his work at Apply For, a SaaS platform for securing permits in the film and event industry, illustrating the need for a multi-region setup as clients expressed preferences for local data storage due to compliance issues.
- **Data Storage Concerns**: The presentation discusses how the application's growth leads to increased demand for data locality, highlighting that clients want their data stored in their respective regions to ensure compliance.
- **Two Approaches to Splitting Applications**: Miron outlines two strategies: 
  - Keeping one application while separating the data layer, routing requests for different tenants to the appropriate data. 
  - Completely separating the applications into distinct entities, ultimately leading to a more manageable system.
- **Migration Process**: He emphasizes a careful migration approach, proposing a two-stage process that includes redirecting users first before splitting the data. This phase involves transitioning users to new URLs without altering data initially. 
- **Technical Strategies for Data Separation**: Miron explains the use of a 'bucket' system for categorizing and separating records and the necessity of maintaining distinct databases. He compares the process to recycling, ensuring data is categorized correctly based on regional needs.
- **Implementation Strategies**: He offers advice on testing and going live with the new setup, stressing the importance of clear communication with clients and proper timing of the migration to minimize disruptions.
- **Final Thoughts**: Miron concludes by acknowledging his team and the successful transition of data, positing that with thorough planning and execution, companies can achieve effective multi-tenant, multi-regional application management.

In summary, the key takeaway from this video is the importance of careful planning when transitioning a multi-tenant application to a multi-region setup, utilizing proper data handling techniques and strategies to ensure a seamless experience for clients.

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