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In her keynote at RubyConf 2017, Sandi Metz addresses the theme of persuasion, particularly in the context of programmer unhappiness stemming from interpersonal issues. She begins by discussing the conference atmosphere and the importance of gratitude towards those organizing the event. Metz shares insights from her extensive experience in programming and her observations on the factors contributing to programmer discontent. Drawing from a study that identifies common causes of unhappiness, she highlights how feelings of being stuck, inadequate, or frustrated with colleagues often result from poor communication and collaboration. Metz discusses the psychological principles of persuasion as articulated by Robert Cialdini in his book "Influence: The Psychology of Persuasion," outlining six categories of persuasive tactics: 1. Reciprocity, 2. Consistency, 3. Social Proof, 4. Authority, 5. Liking, and 6. Scarcity. She contrasts Cialdini's perspective with that of Dale Carnegie, advocating for a more empathetic approach focused on understanding others' motivations. Bringing in research from Daniel Pink, she emphasizes the importance of autonomy, mastery, and purpose in fostering motivation within teams. Furthermore, she references Google's Project Aristotle, which identified the significance of conversational turn-taking and social sensitivity in high-performing teams. Metz concludes with the crucial takeaway that successful teamwork relies on cultivating psychological safety and treating each other with respect. Ultimately, she encourages attendees to improve their own interactions to build stronger teams, underlining that everyone has the power to influence positive collaborative efforts.

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