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This video features Stafford Brunk from CustomInk, presenting a new fundraising product called Booster, specifically designed for t-shirt campaigns. The main focus of the talk is on how Booster functions, particularly in the context of a current fundraising initiative aimed at flood relief.

**Key Points Discussed:**
- **Introduction to Booster:** 
  - Booster is a fundraising platform that allows individuals to create t-shirt designs to raise money.
  - It operates similarly to Kickstarter, but specifically for t-shirt fundraising campaigns.

- **Current Fundraising Campaign:** 
  - Stafford highlights an active campaign for flood relief located at booster.com/floodrelief.
  - The campaign features a unique shirt design and has approximately nine days remaining before it closes.
  - The goal is to raise about $1,500, requiring the sale of 150 shirts priced at $20 each.

- **Funding Model:**
  - CustomInk prints the shirts at cost and ships them directly.
  - Any profits generated beyond the printing cost are directed to the Crossroads Recovery Team, as specified by the campaign organizer.

- **Call to Action:**
  - Stafford encourages viewers to support the flood relief effort by purchasing shirts and shares the relevant website link.

Concluding the talk, Stafford expresses gratitude for the audience's time and emphasizes the importance of community support through initiatives like Booster.

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