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Most of us have been there. That website you want to use, from your mobile device, that just refuses to cooperate. From the Flash-only, to the can't f**king log in, to the redirect-to-mobile-and-stay-there sites, there's more than enough websites out there to invoke Mobile Rage. Although we all know that the best mobile development strategy is "mobile-first", we also all know how many sites and applications out there were designed and built by people who didn't imagine how fast mobile would take over. Come learn about the common mistakes most people make for mobile, and some of the simple solutions you can use to help reduce Mobile Rage, without having to do a complete rewrite.
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The video titled 'Mobile Rage - What causes it & how to fix it,' presented by Lori Olson at Rails Conf 2012, delves into the frustrations that users experience when accessing web applications on mobile devices, a phenomenon termed 'Mobile Rage.' Olson begins by explaining the growth of mobile usage and how traditional web development practices often fail to address mobile needs, leading to user frustration. The key topics discussed include: - **Definition of Mobile Rage**: This intense frustration arises when mobile applications do not perform as expected. Its prevalence is growing among smartphone and tablet users as their expected standards for performance increase. - **User Experience Issues**: Olson outlines the top areas causing 'Mobile Rage,' such as: - **Slow Loading Times**: An alarming statistic reveals that 74% of users abandon a mobile site that takes over five seconds to load. Loading JavaScript and bloated CSS are major culprits. - **Website Structure**: Older websites often lack mobile optimization, resulting in dead ends or poor user navigation due to outdated frameworks like Flash. - **Advertising**: Ads can disrupt user experience, especially if they are not designed for mobile environments. Olson advises against intrusive pop-ups that complicate navigation. - **Navigation**: Usability is crucial; links and buttons need appropriate sizes and spacing to be easily clickable. - **Forms**: Poorly designed forms can deter user engagement, with many sites neglecting to utilize mobile-friendly input types, creating frustrating experiences. - **Strategies for Improvement**: Olson advises developers to adopt a 'mobile-first' approach and embrace responsive design. This involves optimizing JavaScript loading, utilizing appropriate CSS structures, and ensuring forms are user-friendly by making use of custom keyboards for each input type. - **Conclusion**: There is an urgent need to address mobile optimization in web development to avoid losing users. Making simple updates can alleviate much of the frustration users experience. By improving mobile usability, developers can enhance customer satisfaction and, ultimately, business outcomes.
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