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In the video titled 'OPENVOICE' presented by Zhao Lu at the LoneStarRuby Conf 2010, the main topic revolves around the development and features of OpenVoice, an alternative to Google Voice. Zhao Lu shares his journey of creating OpenVoice, highlighting the limitations he faced with Google Voice which motivated him to build a product that better suited his needs and preferences.

Key points discussed include:  
- **Inspiration for OpenVoice**: Zhao began using Google Voice in 2003 and, after experiencing its limitations, decided to create OpenVoice as a personal project.  
- **Limitations of Google Voice**: He noted the lack of API access, poor SIP support, and concerns over data handling, particularly regarding voicemail transcriptions.  
- **User-Friendly Design**: OpenVoice aims to be simple to use with a web interface where users can manage messages and receive calls.  
- **Core Features**: OpenVoice supports unified communications, VoIP functionality, and offers a native Android client that facilitates messaging and voicemail management.  
- **SIP Integration**: OpenVoice allows integration with SIP functionalities and provides easy call forwarding options that can save costs.  
- **Practical Use Cases**: He shared his experience using OpenVoice while traveling, utilizing a local SIM but allowing friends to contact him via his OpenVoice number.  
- **Future Enhancements**: Zhao mentioned plans for expanding SIP support and integrating email features, further enhancing OpenVoice’s functionality for users with limited cellular connectivity.

In conclusion, Zhao Lu emphasizes that OpenVoice is built on robust platforms like Google App Engine, with aspirations for continued development and simplification of user access to its features.

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