Talks
Speakers
Events
Topics
Sign in
Home
Talks
Speakers
Events
Topics
Leaderboard
Use
Analytics
Sign in
Suggest modification to this talk
Title
Description
We come from a world of facts and metrics so obviously the people with the most data wins, right? Engineering comes from a place of logic but telling the story behind that information is how the best leaders get buy-in and support for their plans. In this talk, we'll examine the how and why of storytelling, develop a framework of putting an idea into a narrative, and what tools you’ll need to complement a good story. By the end, you’ll be able to break out a story whenever you need to generate excitement, find advocates, or more budget. Is there anything more irresistible than a good story?
Date
Summarized using AI?
If this talk's summary was generated by AI, please check this box. A "Summarized using AI" badge will be displayed in the summary tab to indicate that the summary was generated using AI.
Show "Summarized using AI" badge on summary page
Summary
Markdown supported
The video titled **"Strategic Storytelling"** features Jessica Hilt discussing the significance of storytelling in the tech and business environments, particularly how it influences acceptance and support of projects over mere presentation of facts and data. In her talk at RailsConf 2021, she emphasizes that effective storytelling combines both creative narrative and strategic communication, enabling leaders to engage their audience and render their ideas compelling. Key points discussed include: - **Definition of Storytelling**: Hilt explores what storytelling encompasses and how it transcends traditional narratives to include forms of storytelling prevalent in various mediums like podcasts and marketing. - **Importance of Storytelling in Business**: She outlines that successful leaders use stories to share information and foster emotional connections that can lead to greater buy-in for proposals. Stories activate areas in the brain that data alone cannot. - **Components of Strategic Storytelling**: Hilt breaks down the elements of a strategic story into three main categories: - **Truth**: Honesty in storytelling, encompassing both positive outcomes and challenges faced, builds trust with the audience. - **Audience**: Understanding and engaging the audience through a pull strategy where they contribute and feel part of the narrative rather than just receiving a message passively. - **Narrative Structure**: Utilizing a framework like Freytag's Pyramid (exposition, rising action, climax, falling action, resolution) allows storytellers to create compelling and relatable narratives. - **Case Studies**: Hilt provides examples, such as a healthcare initiative which demonstrated improved patient outcomes by listening to peer stories in place of just receiving medical advice. Another example involves the Canadian Board of Tourism, which effectively used social media to showcase the beauty of Canada through audience participation. - **Takeaways on Implementation**: She concludes with the assertion that storytelling should be practiced and not viewed as merely organic or magical. The blend of emotions, honesty, and solid narrative structure is essential for impactful storytelling in any setting. Effective strategic storytelling can drive engagement, understanding, and motivation, leading to successful outcomes for organizations. Overall, Hilt encourages viewers to embrace stories as a pivotal tool in their professional toolkit for effective communication and advocacy for their projects.
Suggest modifications
Cancel
