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This video was recorded on http://wrocloverb.com. You should follow us at https://twitter.com/wrocloverb. See you next year! Slides: https://www.dropbox.com/s/rmpkg3uj2yjcup7/bringing%20ideas%20to%20life.pdf Jeppe Liisberg with THE STORY OF BRINGING IDEAS TO LIFE This is the story about www.myphoner.com. It started as an idea almost 4 years ago and has been implemented without launch a couple of times, lived in the shadows of bigger ambitions, only to finally come to life as a pet project, starting to see it's first revenue. The talk is also about an whole hearted entrepreneur, trying to find his way about life. The adventures of running 3-4 startups at the same time and the ups and downs in life.
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The video titled 'The Story of Bringing Ideas to Life' features Jeppe Liisberg sharing his entrepreneurial journey and the lessons learned along the way, particularly regarding his startup MyPhoner. Jeppe's narrative starts with the inception of MyPhoner in Spring 2011 when he created its first prototype. He noticed inefficiencies in cold calling while observing a freelance telephone salesperson using Excel sheets, and this inspired him to develop a more efficient tool. Throughout the talk, he reflects on his experiences managing multiple startups, the struggles he faced, and the importance of having clarity of purpose in entrepreneurship. Key points discussed include: - **Initial Motivation:** Jeppe initially aimed to make money and achieve freedom, which changed as he realized the importance of understanding his 'why' — the deeper purpose behind his ventures. - **The Journey with MyPhoner:** After various trials and experiences, including a cooperative project called MoneyButs and another risk management tool that turned into a startup, he emphasized that effective product-market fit is crucial. - **Challenges and Learning Moments:** Jeppe candidly shared moments of frustration, including managing multiple projects and the impact of personal life, leading to a decision to focus on his family over his startups. - **The Dip Concept:** He illustrated the concept introduced by Seth Godin, explaining how a 'Dip' comes during every project where efforts might start yielding less favorable results, emphasizing the need to persevere through it rather than quitting. - **Concluding Advice:** Jeppe concluded with practical advice: knowing your ‘why’, achieving product-market fit, and retaining control over your projects are vital for entrepreneurial success. By the end of the talk, he has distilled his experiences into a three-step guide for bringing ideas to life, focusing on the significance of understanding personal motivations and executing ideas effectively, while remaining open to learning from both successes and failures.
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