SEO is Not a Four-Letter Word

How can your startup get more users to see your app in the first pages of Google results without spending money on advertising? Together we’ll walk through a way to create your own data structures for Google to consume using JSON-LD and the data you already have–no gems or cursing necessary.

About Katherine: I'm a history teacher turned developer currently working as a Software Engineer. I'm a proud native of Washington, DC, where I teach to learn as the Director of Education for Women Who Code DC. When I’m not bug hunting you’ll find me making awful puns, practicing the bodhran, and vociferously defending the Oxford comma.

RubyNation 2017